Customer relationship management strategy in 2014

customer relationship management

When it comes to business, you should never underestimate the value and reach of a loyal, repeat customer. Keep your customers coming back for more with top useful customer relationship management tips right here.

I.      Customer Relationship Management – Tips To Build Customer Relationship

1.      Understand Your Company, Work, Products, And Customers You Serve

customer relationship management systemIf you are really passionate about things above, your readiness to help customer resolve their problems will shine through. Clients will trust your sincerity and be interested in your willingness. According to some studies, it is pointed out that customers tend to believe and prefer to purchase the products or services from sales people who confidently show that they trust in what they sell and the enterprises they are working for. However, it is necessary for you to be honest, empathetic, and open to the customers’ demands. By that way, you will see enormous sales growth, also build reputation, and establish rapport with the customers. Moreover, you will be able to become one of the top performers in that field. For maintaining good business relationship, it is essential for you to learn how to control of your mind power and how to read people’s thoughts.

2.      Be Compassionate And Empathetic

Remember that customers are becoming savvier, so faking your willingness will not work for the long term. If you truly care about your clients, customers will appreciate it. Just ask questions, then take note. Show your customers that you are well engaged in their contribution. Once you are interest in people, they will remember you. Once they remember you, your business will get benefits.

3.      Add Value And Also Give First

customer relationship management logo It is critical for successful businessmen to share their network of contacts with their clients. Also, if you want to succeed in business, you should not expect clients to give you their business at first without giving them something initially. It does not mean that you have to give them free products in the expectation that they will purchase more. Rather than that, you can give away things that enhance your value, such as a referral to your partners, or even you can help your customers find a new dentist. That is good way to build a rapport with them.

4.      Communicate Early And Often

Relationships have a short shelf life. No matter how charming, persuasive and enthusiastic you are, people will be not likely to memorize you from a one-time meeting or from a business card. One of the most common mistakes sales people often make is that they come home from networking events and fail to follow up. The advice here is to make connection instantly. You can send a “nice to meet you” email and reinforce your profile information. Fact is, you rarely meet customers at the precise moment when they have a demand for your products. And, when they are ready, will they think of you? That just happens when you are already in their mind. Thus, keep a connection warm and take your time to turn your connection networks into trained customers.

5.      Make Eye Contact customer relationship management icon

This technique on customer relationship management is particularly critical when you walk into a room full of people. Making eye contact will cement your existing relationships and lets people know that you are interested in their well being. Very few sales men look their prospects directly in the eye. Just smile and make eye contact to enhance your image in the customers’ eyes.

6.      Do Not Go For The Great Decision All At Once

It seems so strange when we propose to someone on a first date, right? The same is true in building solid business relationships. When meeting a customer, the first approval may be just to agree to talk openly together. The second approval might be an agreement on a meeting date.  In general, if you, as a sales person, try to close the deal while the prospect is still assessing choices or classifying risk, belief will be broken. In that case, the prospect feel pushed and the sale may be disappeared. 

7.      Use Warm, Friendly Words

When building rapport with a certain customer, it is better for you to use simple language rather than formal language. By this way, people will respond you with comfort and trust you more. Limit your words to three syllables max. Your should not try to impress your customer by extensive vocabulary or you might end up sounding fake. Check out: magic words for great communication

8.      Use Customers’ Names

There are two basic regulations when it comes to making use of names for sale purpose. First, you should be aware of whether your customers are more comfortable with first name only or little along with last name. The second, you should not overuse their names as this will sound false and corny. Nothing will be beautiful to a person as the sound of his own name.

9.      Ask Right Questions

customer relationship management strategies Successfully deciding agreement with your customers will depend on your own ability to ask right questions. So, what are the right questions? They are the kind of questions that move customers from an intellectual position of acknowledging they have an issue that needs to deal resolved, to an emotional state of believing you to handle that issue in a manner which will satisfy them. Generally, the right questions are those that uncover true purchasing motivations. If you can master in asking right questions, then you can build a strong relationship with customers.

II.      Customer Relationship Management – Tips To Manage Customer Relationship Professionally

1.      Call The Customer

When the things go wrong and the customers also know, you had better call for them. Instead of sending an email you should opt for directly communicating. Email does not always translate contexts or feelings well because there is no inflection of voice. The customers often place more value on your phone call. Before calling, you can think about the situation and have solutions ready. You also take time on preparing for implementing the solutions and dealing with the problems. Make sure that you can meet the deadline. This will restore your self-confidence as well as the trust of customers. People in stressful situations will feel less stress when they are aware of what to expect. Get to know steps to improve communication skills solidly.

customer relationship management images

2.      Know Which Customer To Focus Your Time On

You, as a sales person, just have a limited number of hours on a working day to make contacts with customers. Therefore, you should spend it effectively. If you follow the 80/20 rule, you should spend 80% of your precious time with the top 20% of your potential customers which will bring in about 80% of your revenues. For the rest of customers, you should have a system to direct them to self-service areas or an assistant who can help them with questions.

3.      Keep Your Customers Informed

Turn back to the situation mentioned above when things go wrong, yet clients do not know. You had better inform the situation to those clients. This is not always the case, but in fact, the majority of the time those clients will discover about the problem; thus, it is better for you to let them know. Also, you need to have solutions in place as well as address the problems before talking with the clients.

4.      Offer Solutions customer relationship management process

The next tip on customer relationship management is to offer solutions. Sometimes, things do not go as we expect. If there are problems, you should prepare solutions ready for customers. Do not hope that they will tell you what to do. It is good if you can offer them solutions initially and ask for their thoughts .usually, when the customers say, “What do you think we should do?” This shows that they have thought about the problem and have it under their control.

5.      Watch Your Promises

Remember that you should not promise what you could not offer. The advice is to follow “under promise and over deliver”. This will impress your customers in a great way. Always true with your customers. Set realistic, possible timelines as well as budgets so you can definitely deliver what you promised. Customers will be more likely to think of you or opt for your product in upcoming time. Discover methods for launching a brand new product here.

6.      Add Value

Add value to your business and yourself as well by bringing the customer ideas. For instance, you may make these following suggestions to Website customer: “Have you ever thought of using Google Adsense to get more revenue streams to your website? I saw that your website is not in the Open Directory Project; have your thought about submitting it?” That means, new marketing strategies or anything which is of value that can boost the business efficiency of your customers will be appreciated. Make use of this method for your customers and you will build customer loyalty easily and even get additional dollars in your current contract. However, this method also comes with a drawback that is when the clients start spending a large amount of your time on discussing about new ideas. Thus, you should be careful and take advantage of this one properly. Make sure that the relationship is built up so each side will respect one another’s time. Get to know business ideas here to start improving your business operation:

Building customer relationship is not an easy task, yet if you know the rule and go step-by-step, you will build solid relationships without too much effort. If you have any further idea related to the topic of customer relationship management, leave your words at the comment section to let us know your thoughts. We will reply all soon!

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