Finding new customers is a basis challenge for every business. If you are looking to attract new clients to your business, then reading top creative tips on how to attract customers is a must because with them, you can turn prospects into paying customers.
How To Attract Customers – Get More Sales Easily
1. Find The Right Customers For Your Business
When thinking about your clients, it is the best to think about them in 4 main categories, which are:
- Irrational free: these kinds of clients are the bottom of the barrel. High demanding, maintenance, but more importantly, they are concentrated on how they can get the same results for free if they were not using yours. So, you need to avoid them because they are really nightmare.
- Value shoppers: these clients are concentrated on how they could get good result at a fair price. These kinds of customers actively see the value of your business. These clients should make up the bulk of your business as generally they respect their time as well as yours.
- Bargain hunters: these customers are concentrated on how they could get the lowest price so they always try to haggle with you. These customers might be great in case that you are just starting out. If you do not consider yourself as a low-cost supplier, you should avoid these customers.
- Give me results: these clients are concentrated on results, even instant results. If you are the best in a certain field, these might be your desired clients. They could be so demanding because they are generally lucrative as the result trump other concerns.
After acknowledging about different types of customers, you should separate them into marketing segments. This requires a shift in thinking. The business should not have a single generic marketing program, yet rather a series of mini-marketing programs, which address the needs of each customer market individually.
The more you understand about your own customers, especially their challenges and problems, the better you have segmented them, the more equipped you will be to meet your specific demands and earn their business.
When it comes to the small business, in terms of the first impression, sometimes it is the last impression. If someone enters a store which offers great prices but there is a bad smell in the air or items thrown all over the shelves, the chances of their coming back are reduced. Unless the prices are almost 100% discounted that might be unlikely, that chance is so slim.